Projects | Isabella S Tangherli

Growth and Accomplishments

Throughout my career, I've supported and led increasingly complex projects and initiatives. Each time, I've developed my technical skillset as a marketing personnel and become comfortable navigating high-pressure situations.

Key Takeaways

Practiced and cultivated a strong attention to detail
Created best-practices guides to streamline processes
Helped onboard new employees on a key initiative

I started out as a marketing associate at UBS Asset Management. The firm had just undergone an organization-wide lift and shift in the look and feel of all marketing materials. In this role, I facilitated the the conversion of marketing collateral such as whitepapers, newsletters, slide decks and fact sheets in to the new brand templates. I honed an exacting attention to detail during this effort: there were strict guidelines on font sizes, photography, layout and color. To ensure that the firm maintained its prestigious reputation for accuracy, I had to be absolutely certain that the marketing materials were in line with brand guidelines.

When new portfolio managers and investment specialists joined the firm, I assumed the responsibility for part of their onboarding process. To standardize this process, I created a best-practices guide on how to maintain brand integrity and successfully utilize the firm's proprietary templates.

Key Takeaways

Reviewing and publishing training modules on training vendor platform
Productive cooperation with training vendor to align goals and anticipate potential roadblocks

In 2018, I joined PepsiCo as a Compliance Communications Training Analyst. As part of the Compliance team, I supported my manager and colleague in rolling out organization-wide trainings. These trainings largely covered crucial policies such as workplace safety, conflicts of interest, and anti-bribery. The annual Global Code of Conduct training was by far the largest of these curriculums and required 100% by all employees. In an organization with over 80,000 employees across 20+ countries worldwide, this was no mean feat. I took responsibility for tracking weekly training completion data and collaborating with the training platform vendor to roll out the curriculum as seamlessly as possible. I also acted as ad-hoc training support when employees would send questions to the team's shared mailbox.

Key Takeaways

Reviewing and publishing training modules on training vendor platform
Productive cooperation with training vendor to align goals and anticipate potential roadblocks

Throughout my tenure as a Compliance Communications Training Analyst at PepsiCo from 2018 to 2020, I curated and created content for the internal Communications website on the organization's intranet. Using IBM Digital Experience Manager, I created new pages and site architecture to meet the expanding needs of the Compliance team. I collaborated with a Director-level colleague on the creation of an ongoing series of short stories inspired by real internal reports. The purpose of these stories was to engage the attention of employees by providing real examples of what breaches of company policies looked like, and how the company responds to these incidents. With my colleague's guidance, I drafted and published these stories on the internal Compliance website.

Key Takeaways

Leveraging attention to detail to maintain consistent version control on multiple materials
Working with a multi-disciplinary team to meet project goals and finalize content
Taking on an active leadership role and acting as a subject matter expert
Promoting cooperation across multiple teams and functions to meet a common goal

As a Compliance Communications Training Analyst at PepsiCo, I spearheaded the implementation of legal-approved changes to company policies and the Global Code of Conduct. Although the complexity of these changes varied, the real challenge was translating them in 23+ languages, including Semitic and Cyrillic characters. When large sections of the Global Code of Conduct were redesigned and re-written, I worked closely with the translation vendor to implement these changes as quickly and as accurately as possible. I painstakingly compared and reviewed these changes to ensure that every language the Global Code of Conduct was available in was successfully updated and made available to the entire organization.

I rejoined UBS Asset Management in 2021 as a strategic project manager. I took on a role as a supporting project manager to redesign the company's external Internet website. I was responsible for working with the web development team and an external graphic designer to source new photography and content for the website.

From 2022 to 2023, my role evolved to encompass data production and marketing operations. To date, the largest project I was a part of concerned an internal review and revision of over 500 marketing materials to comply with new guidelines put forth by the SEC. I co-managed this endeavor with my manager. The most challenging aspect of this project for me was scheduling time with key legal and compliance personnel to agree and sign off on proposed changes to marketing material. The external website, in particular, was a difficult lift; every single page on the newly designed site needed to be vetted in addition to the legacy site that was still in the process of being phased out. In the last week of the project before the deadline, critical pending changes to the website had still not been made. The web team was massively inundated in requests from other sides of the firm, and their unique location in a different timezone left us a small window each day during which changes could be made. Given my expertise in navigating Adobe Experience Manager and editing the website for ad-hoc troubleshooting, I personally made these pending changes with oversight and approval from legal.